About Us
Ny & Noe. Where Play Has Purpose
At Ny & Noe, we believe that play can inspire, teach, and nurture little hearts. Every child deserves moments of creativity, joy, and discovery and that’s exactly what our products are designed to deliver.
From hands on craft kits to dolls and wellbeing toys, our mission is to help children create, play, and learn, while cultivating kindness, curiosity, and confidence every day.
Our Story
I’m Sho, a mother and healthcare professional and the heart behind Ny & Noe.
Watching my own children grow and learn, I realised how powerful play can be not just for fun, but for developing emotional wellbeing, creativity, and empathy.
We began as Serenity Dolls, sharing dolls and inspirational messages to bring comfort and positivity to children. Over time, I wanted to create something even more meaningful experiences and kits that teach, inspire, and support little hearts in every stage of childhood.
That’s how Ny & Noe was born: a brand dedicated to purposeful play, designed with love, care, and professional insight into children’s wellbeing.
We began as Serenity Dolls, sharing dolls and inspirational messages to bring comfort and positivity to children. Over time, I wanted to create something even more meaningful experiences and kits that teach, inspire, and support little hearts in every stage of childhood.
That’s how Ny & Noe was born: a brand dedicated to purposeful play, designed with love, care, and professional insight into children’s wellbeing.
Our Purpose
At Ny & Noe, every product is designed to nurture imagination, wellbeing, and connection.
Through play, we help children discover kindness, creativity, confidence and faith.
🎨
Creativity
Inspiring imagination through hands-on activities and interactive toys.
💛
Kindness
Encouraging empathy, gratitude, and thoughtful actions.
🌱
Wellbeing
Supporting children’s emotional growth with comforting dolls and mindful play.
👩👧
Family Connection
Building moments of joy, learning, and togetherness between children and caregivers.
Why Choose Ny & Noe?
Every product we create reflects my experience as a parent and healthcare professional, ensuring it’s:
Safe, high-quality, and eco-conscious
Designed to spark curiosity and self-expression.
Focused on emotional and social growth.
A tool for meaningful play and learning.
Our products are more than toys they are little guides to creativity, kindness, and wellbeing, thoughtfully designed for children and trusted by parents.
Safe, high-quality, and eco-conscious
Designed to spark curiosity and self-expression.
Focused on emotional and social growth.
A tool for meaningful play and learning.
Our products are more than toys they are little guides to creativity, kindness, and wellbeing, thoughtfully designed for children and trusted by parents.